
← Missed Opportunities for Good5 Dec 2025 · 1 h 05 min
EOY roundup: Bobbie, e.l.f., L’Oreal, John Lewis, Dunkin Donuts, Wicked: For Good, Movember x Google Gemini
<p>The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious missed opportunities to drive true impact (Dunkin Donuts). </p><p>Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.</p><p><br></p><p><strong>RESOURCES + LINKS</strong></p><ul><li><strong>Episodes to revisit: </strong><a href="https://podcasts.apple.com/us/podcast/may-round-up-pt-2-elf-loreal-rent-the-runway-thinx/id1689469327?i=1000657826520"><u>Season 1, Episode 21</u></a> (elf, L’Oreal), <a href="https://podcasts.apple.com/us/podcast/october-roundup-cards-against-humanity-hungry-howies/id1689469327?i=1000675101097"><u>Season 1, Episode 26</u></a> (Bobbie)</li><li><strong>Bobbie: </strong><a href="https://www.hibobbie.com/pages/cardi-bobbie"><u>Bobbie x Cardi B</u></a>, <a href="https://www.linkedin.com/posts/angela-hanks_how-do-you-follow-a-campaign-with-the-cardi-activity-7397350066287583232-vHgv?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAC37XkBwELNTjf4-0aBkEYkykUlPQ_c24Y"><u>Bobbie x Moms are the OG influencer pt 2</u></a> </li><li><strong>e.l.f.: </strong><a href="https://www.elfbeauty.com/changing-the-board-game"><u>Changing the Board Game</u></a>, <a href="https://www.youtube.com/watch?v=9PLtbFhInks"><u>Give an elf</u></a> </li><li><strong>L’Oreal: </strong><a href="https://www.lorealparisusa.com/women-of-worth"><u>Women of Worth</u></a>, <a href="https://www.linkedin.com/feed/update/urn:li:activity:7402042161845932032/"><u>Keely Cat Wells</u></a>, <a href="https://www.making-space.com/"><u>Making Space</u></a><strong> </strong></li><li><strong>John Lewis: </strong><a href="https://www.youtube.com/watch?v=z1bRlnyQeDk"><u>Where Love Lives</u></a><strong>, </strong><a href="http://marketingtomensummit.com/"><u>Marketing to Men Summit</u></a>, <a href="https://substack.com/home/post/p-173987930"><u>MOG Substack: Inside the Marketing to Men Summit</u></a>, <a href="https://www.linkedin.com/posts/elliott-rae-a3a469144_tears-thehes-still-my-baby-boy-thehe-ugcPost-7392308963381321728-n7LW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAC37XkBwELNTjf4-0aBkEYkykUlPQ_c24Y"><u>Elliot Rae LI post</u></a>,</li><li><strong>Dunkin Donuts: </strong><a href="https://www.youtube.com/watch?v=RaJi_wnrR98&t=38s"><u>The Little Holiday Munchkin</u></a>, <a href="https://dunkinrunsonmerch.com/products/the-little-holiday-munchkin-book-copy"><u>The Little Holiday Munchkin Book</u></a></li><li><strong>Wicked: For Good:</strong> <a href="https://www.youtube.com/watch?v=P2UXlUZXbf0">Green for Good</a><strong> </strong></li><li><strong>Movember x Google Gemini: </strong><a href="https://uk.movember.com/story/we-ve-teamed-up-with-google-to-give-you-a-mo-this-movember"><u>Gen A Mo</u></a>, <a href="https://www.linkedin.com/posts/jjacobs89_is-it-just-me-or-does-this-not-feel-right-activity-7394817741335060480-94on?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAC37XkBwELNTjf4-0aBkEYkykUlPQ_c24Y"><u>Jonathan Jacobs LI post</u></a><strong> </strong></li><li><strong>Nonprofits & Foundations: </strong><a href="https://www.johnlewis.com/content/happier-futures"><u>Building Happier Futures</u></a>, <a href="https://elliottrae.com/parentingoutloud/"><u>Parenting out Loud</u></a>, <a href="https://www.actionforchildren.org.uk/"><u>Action for Children</u></a>, <a href="https://www.home-start.org.uk/"><u>HomeStart UK</u></a>, <a href="https://www.whocaresscotland.org/"><u>Who Cares Scotland</u></a>, <a href="https://joyinchildhoodfoundation.org/grants/"><u>Joy in Childhood Foundation</u></a>, <a href="https://www.rewild.org/wicked-for-good"><u>Rewild</u></a></li></ul><p><br></p><p>We'd love to hear from you:</p><ul><li>Who would you like to see us interview?</li><li>What campaign would you like us to audit