Mixed and Mastered

← Mixed and Mastered2 Apr · 1 h 04 min

Julia Beverly on Before the South Won, Ozone, and Pimp C

Julia Beverly on Before the South Won, Ozone, and Pimp C2 Apr1 h 04 min

Before the South ran hip-hop, Julia Beverly was documenting it. In this episode of Mixed and Mastered, Julia Beverly, founder of Ozone Magazine, shares how she helped amplify a region the industry once overlooked. From building Ozone into the definitive voice of Southern rap to breaking artists before the mainstream caught on, Julia played a key role in shifting the culture’s center of gravity.

She talks about turning a photography hustle into a media platform, navigating a New York-dominate...