The Art of Staying Human on Social Media | Apr 8, 2026

<p>In this open discussion episode, host Kendall Hotchkiss facilitates a conversation about social media strategy, platform algorithms, client acquisition, and staying authentically human in an AI-saturated landscape.</p><p><br /></p><p>This episode covers:</p><ul><li><strong>Meaningful engagement over passive liking:</strong> Substantive comments beat emoji reactions for both algorithm visibility and real relationship-building. Setting a 20–30 minute timer prevents social media from becoming a time sink.</li><li><strong>The four A's of social media posting:</strong> Motion Hatch's framework — Awareness, Attraction, Action, and Advocacy — structures content variety across promoting others, sharing process, availability callouts, and community engagement. Haley's free Social Media Guide is worth grabbing (link in the show notes)</li><li><strong>AI for lead scraping, not content writing:</strong> Local AI agents can scan platforms for job posts and collaboration opportunities and surface them in a spreadsheet, saving hours of scrolling while keeping outreach personal.</li><li><strong>Platform algorithms are not one-size-fits-all:</strong> LinkedIn penalizes over-posting, Twitter/X rewards volume, and YouTube Shorts audiences are distinct enough from long-form viewers that separate channels are recommended.</li><li><strong>Know who you're actually marketing to:</strong> Most motion designers end up marketing to peers rather than clients. The content, tone, and platform should shift depending on which audience you're trying to reach.</li><li><strong>Automate payment chasing:</strong> Invoicing platforms send automatic payment reminders and can escalate to legal language after repeated non-response — removing a major mental load for freelancers.</li><li><strong>Show your face, or find a workaround:</strong> Imperfect, human content outperforms polished output right now. Camera-shy creators can use voiceover, carousels, B-roll, or animated photos to stay visible without going fully on-camera to boost engagement.</li><li><strong>Beat posting paralysis with constraints:</strong> Time limits, daily challenges, and monthly content batching all help override perfectionism and keep the posting muscle active.</li></ul><p><strong>Upcoming Events/Schedule:</strong></p><ul><li>Game Night on Wednesday, April 29th</li></ul><p>Visit <a href="MondayMeeting.org" target="_blank" rel="ugc noopener noreferrer">MondayMeeting.org</a> for this episode and other conversations from the motion design community!</p><p>SHOW NOTES:</p><ul><li><a href="https://www.patreon.com/Monday_Meeting" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li><li><a href="https://discord.com/invite/2zDcj7PyB7" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li><li><a href="https://www.linkedin.com/company/monday-meeting-podcast/" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li><li><a href="https://www.instagram.com/mondaymeetingpodcast/" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li><li><a href="https://bsky.app/profile/mondaymeeting.bsky.social" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li><li><a href="https://mondaymeeting.substack.com/%E2%81%A0" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Newsletter⁠⁠⁠⁠⁠</a></li><li><br /></li><li><a href="https://motionhatch.com/social-media-guide-motion-designers?utm_source=Linkedin&amp;utm_medium=Hayley⁠" target="_blank" rel="ugc noopener noreferrer">Hayley’s FREE Social Media Guide</a> </li><li><a href="https://garyvaynerchuk.com/instagram-for-business-180-strategy-grow-business-brand/⁠" target="_blank" rel="ugc noopener