Brand Building: Kurt built True Music Pro, a licensing library used across major networks and streaming platforms.

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kurt Farquhar.

Television & Film Composer, Founder of Fall Crop Productions and True Music Pro

Notable Credits: The King of Queens, Girlfriends, The Parkers, Being Mary Jane, The Proud Family, The Neighborhood, Black Lightning

Awards: 10 BMI Awards

Tenure: 38+ years in television

Purpose of the Interview

The purpose of this interview is to educate and inspire creatives, entrepreneurs, and professionals about longevity, adaptability, and wealth-building behind the scenes. Kurt Farquhar’s journey highlights how sustainable success comes from mastery of craft, relationship-building, and treating creativity as a business—not chasing visibility or fame.

Rushion McDonald uses Kurt’s career as a blueprint for:

Building mailbox money through residuals Staying relevant across decades of industry change Monetizing intellectual property Leveraging relationships to sustain opportunity Core Themes Discussed

Longevity vs. “getting on” Behind-the-scenes success Residual income (“mailbox money”) Adaptability in changing industries Creative originality Relationship capital Diversifying income through ownership Treating art like a business Key Takeaways 1. Staying In Is Harder Than Getting In

While many focus on breaking into the industry, Kurt emphasizes that lasting success requires constant reinvention.