Has Apple Made Smartphones Too Expensive?

Apple has unveiled its first foldable iPhone, the iPhone Duo, but its arrival comes with an eye-watering RM9,499 starting price and a broader shift upwards in iPhone pricing. With no base-model iPhone 18 and the previous generation remaining at RM4,299, Apple appears to be testing just how much consumers will pay for a premium smartphone. Has Apple delivered enough innovation to justify the higher prices, and could its strategy give Samsung, Google, Huawei and Xiaomi cover to raise their prices too?

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