Why European Businesses Are Betting on ASEAN

European business confidence in ASEAN is rebounding, with 78% of surveyed companies expecting to increase trade and investment in the region. Yet expansion is becoming more selective, while non-tariff barriers, regulatory fragmentation and uncertainty over US trade policy continue to weigh on companies. With Malaysia among the preferred markets for expansion and 50 years of EU-ASEAN relations approaching, what needs to change for ASEAN to turn strong investor interest into broader and more sustainable growth?

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