
← MSASA Podcast26 Oct 2025 · 1 h 06 min
People Don’t Buy Software to Win , They Buy It to Stop the Pain
People Don’t Buy Software to Win , They Buy It to Stop the Pain
Send us Fan Mail Beyond code and connectivity, it’s about people, purpose, and progress. From Tanzania to the rest of the continent, @tahajiwaji , Founder and CEO of @beem.africa is redefining how businesses communicate, grow, and build lasting relationships through technology. But “You can’t build a big business just relying on technology.” In this episode of Msasa, we go beyond the buzzwords, exploring what it really takes to scale, adapt, and empower others in markets that are still fin...