AI and Sacem: defining the future of music copyright – with David El Sayegh, Deputy CEO of ⁠Sacem⁠

<p><strong>Ep. 177: Generative AI, copyright, and collection. </strong>Welcome to a special Music Ally Focus podcast series made in collaboration with Sacem, exploring the evolution of collective management in the modern music industry – looking at technology, policy, copyright and more. </p><p><strong>In the first episode:</strong> Generative AI is no longer a future concept – it is a fundamental tool in today&#39;s creative process. But as the amount of AI-generated content increases, so do the complexities of music rights – and the number of questions that songwriters, artists and rightsholders have. </p><p>So we spoke to <strong>David El Sayegh, </strong>Deputy CEO of collecting society <a href="https://flyer.sacemenligne.fr/IA/EN/index.html#p=1">Sacem</a>, to discuss how the organisation is defining the future of copyright. We explored <a href="https://flyer.sacemenligne.fr/IA/EN/index.html#p=1">Sacem’s strategic approach to the AI revolution</a>, from building a shared understanding of policy to the practical technologies being tested in the Sacem Lab, to protect human creativity and ensure fair revenue exists in this new landscape. </p><p>And, we ask El Sayegh: if we are in the middle of a huge shift in AI-driven music creation and consumption, what are the revenue opportunities – and financial risks – for creators and CMOs stemming from this?</p><p>It&#39;s a broad and deep discussion from the top: he also discussed Sacem&#39;s official stance on AI training models, how they are protecting the notion of human creativity – and the new technologies being developed to ensure creators are fairly compensated in an AI-driven world. </p><p>Explore more: <a href="https://flyer.sacemenligne.fr/IA/EN/index.html#p=1" target="_blank" rel="noopener noreferer">https://flyer.sacemenligne.fr/IA/EN/index.html</a></p><p>=========</p><p>Over the next three episodes, we continue to dive into how collective management is having to move with the times: exploring how one of the world’s leading CMOs is navigating a landscape redefined by artificial intelligence, global scaling, and the changing needs of modern creators.</p><p>=======</p><p>This is a Music Ally Co-Labs podcast: <a href="https://musically.com/music-ally-co-labs/">⁠⁠⁠⁠⁠musically.com/music-ally-co-labs⁠</a>. </p><p><em>Co-Labs content is created by publishing partners in liaison with the Music Ally Editorial Team. We work closely with partners to ensure that it adheres to Music Ally&#39;s high expectations of quality, thoughtfulness, and usefulness. </em></p>