Sharlene Shineldecker - Cherette Group

In this episode of Muskegon Rising, host Aaron Maike sits down with Sharlene Schineldecker, CEO of the Cherette Group, to explore the vision, strategy, and community collaboration behind one of Muskegon County’s most transformative developments, including the Harvey Street corridor project and the arrival of Costco. Schineldecker details how decades of local investment, data-driven site selection, infrastructure planning, and strong partnerships with Fruitport Township, Norton Shores, and Mus...