
← My Business Playbook6 Jul · 37 min
626: 7 Lessons From Our Biggest Event Yet (BTS)
<p><strong>JOIN THE WAITLIST FOR THE NEXT EVENT: </strong><a href="https://ig.me/m/laurahiggins?ref=w56548930" target="_blank" rel="ugc noopener noreferrer">https://ig.me/m/laurahiggins?ref=w56548930</a><strong> </strong><em><strong>(Send "WAITLIST" to join)</strong></em></p><p><br></p><p><strong>BOOK A SCALE SESSION WITH MY TEAM: </strong><a href="https://tools.laurahiggins.com/book-a-scale-session-survey" target="_blank" rel="ugc noopener noreferrer">https://tools.laurahiggins.com/book-a-scale-session-survey</a></p><p><br></p><p>After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room. </p><p><br></p><p><strong>What You'll Learn:</strong></p><p><br></p><ul><li>Why AI is making in-person connection more valuable</li><li>The emotional moment that proved free content builds trust long before someone becomes a client</li><li>The event change that transformed the experience without adding more content</li><li>What separates an unforgettable event from one people simply attend</li><li>The behind-the-scenes systems that made this our biggest and best event without burning out the team</li><li>Why the biggest win wasn't the event itself - it was building a business that no longer depends on me</li></ul><p><br></p>