Ep.90 Thomas Clements | Communication secrets from the Cole Museum

How do you take a topic that is traditionally seen as "dusty and boring" and turn it into something that completely captures the public's imagination?

In this episode, Dr Thomas Clements, lecturer of invertebrate zoology and deputy curator of the Cole Museum, takes us behind the scenes of their incredible collection and shares the fascinating realities of his research.

We also explore the art of science communication, breaking down how to connect with different audiences and navigate modern marketing challenges, including the rise of "platform fatigue".

Finally, we head to the south coast for some local adventure at Lyme Regis, where Thomas shares his brilliant insider tips on how to successfully find your own fossils.

This episode is packed with valuable communication insights, actionable advice, and fascinating research extracts.

TIME CODES

00:00 Welcome

00:24 Cole Museum study room | recording location

01:24 What is the Cole Museum

02:50 How the Cole Museum is organised | How to view it when you visit

04:09 Highlights in the Cole Museum

04:59 How the Cole Museum is a snapshot in time and highlights environmental pressures on animals today