No, Low and Mid-Strength Drinks

← No, Low and Mid-Strength Drinks13 Aug · 48 min

What’s in a Name? Branding, Labelling and Compliance Essentials

What’s in a Name? Branding, Labelling and Compliance Essentials13 Aug48 min
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Masterclasses: What’s in a Name? Branding, Labelling and Compliance Essentials What you say about your brand, and how you promote it, goes far beyond the name on the label. In this masterclass, experts share the rules and pitfalls you need to know. (00:00) Category and Geography Rules with Kelly Moss (WSTA) – a practical guide to naming and labelling alcohol-free and mid-strength spirits and wines, plus upcoming changes to watch. (25:30) Marketing Responsibly with Laura Demorais, Portman...