THE BIG INTERVIEW: How the political influencer business actually works (With Jack Cocchiarella)

On today’s BIG INTERVIEW, Rob sits down with political creator Jack Cocchiarella to pull back the curtain on the rapidly growing business of political influencing—and why creators could become one of the most important forces in the 2028 election. From YouTube’s rise as a new political media ecosystem to the enormous audiences creators can build outside traditional newsrooms, Jack explains how he went from shitposting on Twitter to making content full-time after his channel exploded from hund...