How these two marketers manipulate your music taste

In a fairly inconspicuous SXSW podcast, two marketers shook the music industry.

Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral.

Their methods shocked people.

Today on Nudge, I reveal how these two marketers use psychological hacks to manipulate the masses and make 'indie' bands mainstream.

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