How Deanne Geddes Went from technophobe to building an online nurse coaching business and generating her first $6K

Deanne shares how, while completing her master’s and working as a student facilitator she loved, a difficult workplace and nervous system collapse forced her to step back, prompting her to start sharing support online and eventually create “Grad Nurse Coach.”

After moving back to Brisbane and recovering her health, she joined MPA to turn her idea into a real business despite being a “tech phobe,” building functional Facebook and Instagram pages, joining student/new grad groups, setting up email funnels and a Stan Store, and improving copywriting.

She discusses viral posts reaching 70,000+ views, emphasising impact over vanity metrics, and outlines her six-month “Thrive” program to build new grads’ capacity to navigate culture, shift work, and burnout prevention, growing from $0 calls to a $2,700 program while prioritising self-care and flexibility.

00:00 Meet Deanne

01:09 Burnout Sparks Idea

03:01 Joining NPA

03:25 Tech Setup Wins

05:30 Viral Posts Lessons

08:27 Consistency Repurposing

09:32 Thrive Program Built

11:33 Getting Clients Pricing

13:35 Proud Self Care