Georgios Frangulis - The Franchising Playbook That Built 1,000 Stores In 9 Years

<p>Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → <a href="https://openresidency.com/georgios-frangulis-playbook?utm_source=audio_description&utm_medium=description&utm_campaign=georgios_frangulis_playbook">https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbook</a></p><p>In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat.</p><p>We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy!</p><p>📬 Get in Touch with Open Residency<br>Instagram: <a href="https://www.instagram.com/openresidency/">https://www.instagram.com/openresidency/</a><br>Instagram: <a href="https://www.instagram.com/markbrazil/">https://www.instagram.com/markbrazil/</a><br>LinkedIn: <a href="https://www.linkedin.com/in/markmastrandrea/">https://www.linkedin.com/in/markmastrandrea/</a><br>Website: <a href="https://openresidency.com/">https://openresidency.com/</a><br>Email: info@openresidency.com</p><p>🎯 Powered by<br>Ketone-IQ -<br>Visit <a href="https://ketone.com/openresidency">https://ketone.com/openresidency</a> for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.<br>Momentous -<br>Go to <a href="https://livemomentous.com">livemomentous.com</a> and use code OPENRESIDENCY for up to 35% OFF 1st Order<br>Wispr Flow-<br>Visit <a href="https://ref.wisprflow.ai/open-residency-jun26">https://ref.wisprflow.ai/open-residency-jun26</a> and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro</p><p>00:00:00 Trailer<br>00:01:05 Franchising 101<br>00:04:19 What Franchisees Actually Get<br>00:07:53 Royalties, Fees, Marketing Fund<br>00:12:13 The Multi-Unit Franchisee Playbook<br>00:13:27 Unit Economics, 15 to 18 Percent EBITDA<br>00:18:31 Why Oak Berry Went Corporate in the US<br>00:25:01 Master Franchise Structure Explained<br>00:42:04 Verticalization, the $15M Factory Bet<br>00:49:41 The Amazon Supply Chain<br>00:55:47 The Origin Story, Cancer, and First Store<br>01:06:45 The Insurance Check That Started It All<br>01:19:52 F1 Sponsorship ROI per Market<br>01:22:52 Tennis, Indian Wells, and $500K in 9 Days<br>01:27:35 Le Mans FC and the Sports Investment Thesis<br>01:40:53 Prompt Shop and the AI Marketplace<br>01:44:31 Quickstrike Questions</p>