Your inquiries are up, but your excitement about them isn't. What's really going on?

<p>In this episode, Sam and Katy dig into why content that doesn&#39;t speak to the right audience keeps filling your calendar with the wrong clients, and what to do about it before you scramble and make it worse.</p><p><strong>You&#39;ll learn:</strong></p><ul><li><p>Why chasing what&#39;s working for a competitor almost always backfires</p></li><li><p>How AI-written copy makes your messages sound like everyone else&#39;s</p></li><li><p>The real reason conversion rates drop when the wrong leads fill your inbox</p></li><li><p>What it takes to understand your ideal client beyond surface details</p></li></ul>