Why Couples Say "Yes" (and It's NOT Your Portfolio)

<p>There&#39;s a moment couples decide to book you, but it&#39;s not the moment you think. It&#39;s not the portfolio, not the pricing, not even the proposal. It&#39;s dozens of smaller moments stacked on top of each other, and most wedding pros are only paying attention to one of them.</p><p>In this episode, Sam and Katy trace the buyer&#39;s journey couples go through, from the second they realize they need help to the second they sign, and where deals get won or lost along the way.</p><p><strong>You&#39;ll learn:</strong></p><ul><li><p>Your portfolio gets you in the room. It&#39;s rarely what gets you the booking.</p></li><li><p>Couples move through three distinct stages before they decide, and each one calls for something different from you</p></li><li><p>Pricing triggers loss aversion in the brain, which is why value has to come first</p></li><li><p>A weaker portfolio can still win the client if the trust-building moments are handled better</p></li></ul>