28. From Shin Splints to “Shin-credible” | Real-World Patent Strategy for Physical Products

What does it take to turn a gym-floor problem into a protectable product? In this episode of Patent Pending Made Simple, attorney Samar Shah sits down with patent attorney Bobby and young inventor Logan to unpack a real invention aimed at strengthening the tibialis anterior (goodbye, shin splints). Together they walk through the provisional → non-provisional journey, how to think about 101 eligibility, novelty/non-obviousness, whether to form an LLC vs. a C-Corp, when to file Track One (fast-track), and how trademarks and copyrights fit into a go-to-market plan. They wrap with a practical look at commercialization: manufacturing it yourself vs. licensing the patent.

Here’s what you’ll learn

The patentability checklist for physical products: 101 eligibility, novelty, non-obviousness

Provisional vs. non-provisional timing (and when to accelerate with Track One)

Entity basics: LLC now or Delaware C-Corp later—how fundraising shapes the choice

Trademarks by class, quick competitive research, and naming (hello, Shin-credible)

Copyright for drawings, photos, and marketing assets

Two paths to revenue: build & sell vs. license—and how your choice affects IP strategy

Why it matters

For inventors and startup teams, aligning IP with your business model can be the difference between a clever idea and a durable asset. This episode shows how to evaluate patentability, structure the filing strategy, and pick a commercialization path that fits your goals.

Chapters

Chapter 1: Meet the Inventors