How Politicians Use Threats to Rewire Your Brain

Why do fear-based political messages work so well? The answer has less to do with politics than with neuroscience. In this episode, Jeremy Pollack, Ph.D., explores how fear-based messaging can shape the brain and why it is such a powerful tool for influencing beliefs and behavior. Drawing on neuroscience and the principles from his new book, Wired for Peace, Jeremy explains how neuroplasticity allows the brain to form new patterns during moments of heightened emotional arousal. When political...