Ep. 61 | Dexter Dethmers (Hi Energy): Fixing Affiliate Complexity for Publishers with AI & Automation

Send us Fan Mail In this episode of Performance Marketing Spotlight, Dexter Dethmers, co-founder of Hi Energy, joins Marshall to discuss the biggest challenges and opportunities in affiliate marketing today—especially from the publisher perspective. Dexter shares his journey from lead generation in Australia to running programs at CJ and Honey, and ultimately launching Hi Energy to solve the growing complexity in the affiliate ecosystem. He dives into how fragmented platforms, inefficient wor...