
← 'PERFPOD' and 'PM in the PM'29 Dec 2025 · 9 min
Performance Evaluation: When Targets Create the Wrong Behaviour
Performance Evaluation: When Targets Create the Wrong Behaviour
<p>Performance measures are meant to improve performance — but what happens when they do the opposite?</p><p>In this episode, we explore a real-world style scenario involving Ken and Barbie, two employees in the same organisation, and a well-intentioned performance target that ends up driving dysfunctional behaviour.</p><p>Using this story, we break down:</p><ul><li><p>How employees “game” poorly designed targets</p></li><li><p>What ACCA PM means by dysfunctional behaviour</p></li><li><p>How this links directly to the Building Block Model</p></li></ul><p>A must-listen for ACCA PM/APM students looking to strengthen their evaluation skills and avoid common exam traps.</p><p></p>