What People Feel: Why Attitudes and Culture Eat Strategy Every Time

70% of technology transformations fail. Not because of the technology, but because of the gap between what leaders buy and how people actually feel about using it.

In this episode there is no guest. Host Donna P. Mitchell reads Chapter 3 of her book, Pivoting to Technology Adoption: Mind the Gap — on the emotional climate every organization carries into every deployment, and what it costs when no one accounts for it.

A director's cynicism doesn't stay in the director's office. A physician's skepticism becomes the ward's culture. And an organization that has absorbed enough unacknowledged change stops being able to absorb any more — not because the people are weak, but because the process never engaged their humanity.

It was never the technology. It was the gap.

TOPICS COVERED:

- Why the emotional climate of an organization determines adoption

- How a director's attitude flows downward through every layer

- What cascade looks like in a hospital, a practice, and a congregation

- Why you can read a culture in the first thirty seconds

- The psychological cost of asking people to adopt a tool they believe will replace them

- Why FAQ documents and mandatory webinars don't build trust

- Change scar tissue — and why it is not change fatigue