The Man Who Created P90X Is Reinventing Home Fitness Again | Carl Daikeler, CEO of BODi

<p>Carl&#39;s been in the fitness game for 28 years and honestly the story is wild.</p><p>It started with a simple idea — what if you could just work your abs for 8 minutes a day? That video sold 2 million copies. Then came P90X, which kind of broke the internet before the internet was really a thing. Then Shakeology — a superfood shake he&#39;s personally had every single day for 18 years — that&#39;s quietly done a billion servings in sales and is just now hitting retail shelves for the first time ever.</p><p>We got into all of it. The pivot from Beachbody to <a href="https://shop.bodi.com/" target="_blank" rel="noopener noreferer">BODi</a> and why the name change actually means something. Why he&#39;s not chasing peptides or cutting edge biohacking — he&#39;s focused on helping people hit the fundamentals without blowing up their daily routine. Dead Butt Syndrome (yes, that&#39;s real). HYROX-level intensity from your living room. 160+ programs built for every type of person whether you&#39;ve got 10 minutes or an hour.</p><p>His whole thing is this — instead of trying to be the best, figure out who&#39;s not being served and solve their problem differently. There are 185 million people who are overweight and a wearable tracking their biometrics isn&#39;t their answer. Getting 10 minutes of movement in a day is.</p><p>One of my favorite conversations we&#39;ve had on Playbook. Carl&#39;s been building this thing longer than most people have been working out and he&#39;s still got his biggest idea ahead of him.</p>