Don't Be Boring: TOV Furniture Founder Chaya Krinsky on Building a Cult Brand

<p>She started with $2,500 and three kids at home - and built one of the most recognizable women&#39;s furniture brands in the country.</p><p>This week I&#39;m sitting down with Chaya Krinsky, Co-Founder, Creative Director, and Lead Designer of TOV Furniture. Before any of this, Chaya was a preschool teacher for ten years. Then she stepped into her husband&#39;s furniture startup during a recession - and helped turn it into a cult brand that women across the country are genuinely obsessed with.</p><p>We talk about the pivot that changed everything, what it actually takes to build a business with your spouse, navigating a male-dominated industry as a woman who refuses to be underestimated, and what it means to create something people don&#39;t just buy - they feel.</p><p>This one is for every woman who has a big idea and cant see the path through. </p><p><br></p><p>This Episode is sponsored by Recollection Brand.Clothing you will wear. and rewear.</p><p>Follow: <a href="https://studio.youtube.com/channel/UCZKOe4svC8XjfpREPnSVC3g"> ⁨@RecollectionBrand⁩ </a> </p><p>Shop: recollectionbrand.com</p><p>Follow Chaya: @chayaxkrinsky &amp; @tovfurniture </p><p>Sponsorships &amp; Inquiries:@podbypen | podbypen@gmail.com</p>