507 - Your Newest Episode Is Not Always Your Most Valuable

In 2016, I helped a student launch a podcast through my four-week Podcasting A to Z program.

For this story, I call him Bill.

Bill was 62 years old at the time. He wanted to create a library of leadership content that people could access on their own schedule. He also wanted to build a more virtual business that was less dependent on his physical presence with clients.

At a deeper level, he hoped this new way of working would give him and his wife more time together and greater freedom to choose where and how they lived.

By the end of our four weeks together, he had successfully launched his podcast. He continued producing the show for many years, but after that initial season, our direct interaction slowly faded.

More than ten years passed without a meaningful one-on-one conversation between us.

Bill remained on my email list during that time, but I have no evidence that he was regularly listening to my podcasts.

Recently, I noticed that he had clicked a link in one of my emails to learn more about Next Level Mastermind Momentum. Seeing his name prompted me to revisit our old conversations and reach out personally.

I was not assuming that Momentum was right for him. I was genuinely curious about how his life and business had unfolded since our time together.

He responded and told me about the impact his podcast had made over the past decade. He also revealed that he was now facing a meaningful threshold as he considered what doing more, becoming more, or entering a new season might look like at age 73.

Our renewed conversation prompted him to explore the work I am doing today.

While looking through the archive of The Cliff Ravenscraft Show, he found episode 819: