Storytelling as a Service, with Pat Fenner and Mark Deal

#124: "Storytelling as a Service” (SaaS, as Mark Deal would say) is a way Podcast Managers, Producers, and even Editors can make money on the development of a serialized, documentary-style podcast.

Mark Deal and Pat Fenner created “Habitat: Heart, Hammer, and Home”, a documentary podcast about housing, hope, and the people building stronger communities. The project serves as a proof of concept for a higher-tier service, with the core idea of creating compelling, narrative-driven audio experiences that differentiate your offerings in a crowded market.

Key moments:(05:43) How Storytelling as a Service Benefits Podcast Professionals

(08:10) Challenges in Storytelling as a Service

(12:43) Benefits of Storytelling as a Service

(24:13) Resource Management and Project Momentum

(28:12) Inspirations for Storytelling and Structuring Content

(30:34) The Importance of Connection in Podcasting (even for us Editors)

(32:54) Song: Level Up the Craft!

Our GuestsAbout Pat Fenner:Pat is a podcast producer and strategic storyteller who helps business owners get their message from the mic to the masses. She specializes in story-forward podcasts for coaches, consultants, and service-based brands that build connection.

As both a producer and author, she knows how to find the signal in the noise—and turn it into content people actually want to hear, share, and stick with.

Get Pat's glossary of Podcast-related words free https://www.patfenner.me/PodWords