E -314 Pool Nation Podcast The $10,000 Opportunity Hiding in Your Existing Customers | Jeff Morrow Jr.

Episode # 314 Pool Nation Podcast. What if one pool deck job could put $10,000 in profit into your business in less than three days?

In this episode of the Pool Nation Podcast, Edgar De Jesus and John “JJ Flawless” sit down with Jeff Morrow Jr. of Encore Brands and The Cool Pool Deck Coating to uncover one of the biggest overlooked revenue opportunities in the swimming pool industry: pool deck renovation.

Pool service professionals walk through backyards every single day looking at pumps, filters, heaters, automation, water chemistry, and repairs. But what if one of the most profitable opportunities is something you're already walking across?

Jeff explains how pool service companies can add pool deck resurfacing and renovation without becoming a full-scale construction company, buying expensive grinding equipment, or building an entirely new crew.

The opportunity is simple: generate more revenue from customers you already have.

Instead of adding more pool accounts, more trucks, more technicians, and more overhead, pool professionals can identify the right existing customers and offer a high-margin service that solves a real homeowner problem.

Jeff shares how the Cool Pool Deck Coating was developed as a cement-based coating system that can be installed using standard brushes and rollers. He explains the difference between traditional knockdown pool deck systems, ordinary concrete paint, and a system designed specifically for pool deck environments.

You'll also hear the incredible story of a 9,000-square-foot HOA pool deck project Jeff completed while his business was still struggling. Without his own crew or specialized equipment, he hired local help, completed the project in four days, and walked away with a $36,000 check.

Today, Jeff teaches pool professionals how to recognize these same opportunities in their own businesses.

In this episode, you'll learn:

• Why pool deck renovation may be one of the most overlooked profit opportunities for pool service companies

• How to generate more revenue from customers you already have