Pretty Smart Marketing

← Pretty Smart Marketing29 Jul · 23 min

40 | Why AI Still Needs Your Marketing Strategy Even After You Onboard It

40 | Why AI Still Needs Your Marketing Strategy Even After You Onboard It29 Jul23 min

You finally give AI everything it needs to know about your business. Your offers, your audience, your voice, your positioning. Then you ask it to write a sales page... and it actually sounds like you.

So why doesn't that automatically mean it'll convert?

In this episode, Taylor shares the question AI asked her while refining her own methodology that completely changed how she thinks about collaborating with AI. Because onboarding AI to your business is only the first half of the equation. The second half is making sure AI has the right strategy to follow.

This week, we're covering:

The realization that changed Taylor's entire AI onboarding methodWhy context and strategy are two completely different thingsWhat AI can confidently create without actually knowing what convertsHow to stop asking AI to make marketing decisions it shouldn't be makingA simple checklist to use before your next AI-powered marketing project

KEY MOMENTS00:31 - The problem the Five Files framework actually solves

02:31 - The AI question that stopped Taylor in her tracks

04:56 - Why onboarding AI is really a two-step process

06:42 - The difference between context and strategy

08:44 - What separates a professional-looking sales page from one that converts

11:28 - Why AI can know your business and still miss the mark

13:09 - The statistics that explain why so many business owners turn to AI