34 | Why AI Needs Onboarding Before It Can Market Your Business

Opening ChatGPT and asking for a sales page, email sequence, or launch strategy without giving it any context is basically the AI version of hiring a $10,000 agency and saying, “I’d like a funnel, please.”

No onboarding. No business background. No clue who your buyers are, what you sell, or how you want to sound.

And sure, AI can write and create faster than any of us can think or type, which is delightful… until it starts handing out copious amounts of "meh" it generated in seconds - that you end up spending hours trying to turn into something you'd actually use.

In this first official episode since the transition from Launch Confidential to Pretty Smart Marketing, Taylor kicks off the new era of the show by sharing the aha moment that changed the way she uses AI:

She'd been skipping the same onboarding process she made every new client go through when she was still running her Meta ads agency.

ChatGPT didn’t need a fancier prompt. It needed more information to make smart decisions about the business it was supposed to be helping.

This is the first episode in a five-part series covering the five file system Taylor created to properly onboard AI as a useful marketing collaborator.

Here’s what’s inside:

Why good marketing matters even more during an AI-driven trust recessionThe agency onboarding lesson that changed the way Taylor uses AIWhy a two-page prompt still produces mediocre work when the context is weakThe five core files that give AI the business knowledge it needsWhat’s coming throughout the rest of the Five Files series

KEY MOMENTS01:18 - What’s changing and staying the same with Pretty Smart Marketing

01:53 - Why AI makes strong marketing more important, not less

02:34 - The mistake behind Taylor’s disappointing early AI results