Battle Off: 5 Things That Helped Us Grow Our Businesses In The Last 25 Years #135

We go head to head in a battle off: the five things that have genuinely moved the needle for our businesses over the last 25 years. No rehearsed answers, no overlap discussed in advance, just two founders picking apart what actually built the business versus what just felt busy. It's a useful exercise for any owner who wants to get clear on what would hurt most if it disappeared tomorrow.

Key Topics Covered

Why LinkedIn became Claire's number one channel for leads, and the debate over whether it's actually scalable

How the smartphone and tools like Claude Code turned Simon into someone building internal software with no coding background

Using AI as a thought partner to challenge decisions and shortcut the learning curve on things like SEO

Why Xero opening up its API changed what was possible for both businesses, and what that means for any owner relying on one core piece of software

Podcasting, AirPods, and self-education as an underrated growth lever

The apprenticeship levy as a way to attract and train talent without competing purely on salary

What COVID-19 actually taught them about steady growth versus sudden windfalls, and why "predictable" isn't always what it's cracked up to be

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