How Web Designers Can Charge More By Adding Brand Strategy with Sarah Robb EP 207

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Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb

Sarah Robb of Brand Strategy Academy has spent over twenty years building brand strategies for companies like Pfizer, EY, PepsiCo, and Oracle, and in this episode she and Shannon break down why brand strategy has almost nothing to do with fonts and logos and everything to do with four simple questions every strong brand can answer.

Sarah makes the case that most web designers are already doing this work with clients, they just haven't named it, structured it, or charged for it, and she and Shannon talk through exactly what it looks like to shift from being seen as the person who executes a client's vision to the person who leads them through a real strategic process.

What you'll learn in this episode:

The four questions behind every brand strategy, and why they matter more than any logo or color palette

Why the "discovery phase" you're already running with clients is brand strategy work you're underpricing

How to shift from executor to advisor without becoming a different person, just a more structured one

Why AI can speed up research but still can't replace human judgment in strategy work

Why small and medium sized businesses need strategic help more than ever, and what that means for who you target next

What's actually inside Brand Strategy Academy

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