S2: Ep 48; The Key Numbers Your Criminal Defense Law Firm Should Be Tracking

Today, Greg McCollum drops a truth bomb on criminal defense law firm owners—if you don't know your key numbers, you don't own a scaling business. You own a job that owns you.

He reveals the critical metrics criminal defense law firm owners must track—potential new clients, files opened, conversion rates, weekly revenue figures, and average case values—and practical methods for measuring these data points, and the importance of weekly reporting to spot missed opportunities or broken processes early. He also teaches how to build an intake communication strategy that actually works, straight from his own seven-figure practice and Prosper at Law masterminds.

Tune in for an episode that's both a reality check and a step-by-step guide for you criminal defense lawyers ready to gain control, move from guesswork to data-driven decision-making, and level up your firms from under $200k to $1M and beyond.

Show Highlights:

How a criminal defense lawyer discovered core metrics with Prosper at Law. [0:53]

An example of a multi-state law firm using predictive financial data. [05:00]

Should criminal defense law firm metrics change with growth? [07:09]

Discover 3 key metrics criminal defense firms must track. [08:10]

Why weekly metrics reporting matters and how Greg uses a single-sheet overview. [08:53]

Learn about case type and lead KPIs that help boost average case values. [10:12]

What's an actual valid lead for a criminal defense law firm? [11:09]

How to calculate your conversion rate with a quick formula. [13:13]