Why Knowing Your Revenue Is Not Enough

Julianna explains why many founders feel cash is always tight even when revenue is strong and why a bank balance alone does not show the full picture. She clarifies the difference between revenue (what you earn), profit (what is left after expenses) and cash position (what is actually available after accounting for GST, tax, super, committed bills and timing of payments). She outlines a simple way to calculate cash position and create a 30-day view of money coming in and going out, noting that accurate, up-to-date books are essential. She also shares a free Cash Flow Confidence Calculator and invites listeners to a live 90-minute online workshop, Finish Strong, on Tuesday 23 June at 12:00 PM Sydney time, limited to 20 people for $49, with a VIP group planning session in July for those who register before Sunday 21 June.

00:00 Welcome Back Setup

01:26 Bank Balance Trap

03:16 Revenue Profit Cash

05:11 Define Cash Position

07:00 Calculate It Simply

09:26 Decisions With Confidence

11:23 Finish Strong Workshop

14:27 Final Recap Next Steps

If you are listening to this podcast, chances are you are already on your way to exploring your numbers with a desire to understand and master your business finances, realising the transformative power that numbers hold for your business success.

The EOFY Checklist will be available - if not there yet already - on our website under Resources.

Register your interest for Finish Strong - the EOFY Workshop for Service-Based Founders happening in June, and when you do you will also get access to the free Cash Flow Confidence Calculator which is designed to give you a clearer view of what is available, what is expected to come in and what needs to be covered over the next 30 days.