The Sunshine Slowdown

Navigating the Sunshine Slowdown in Business Jess Sato uses the metaphor of driving into blinding sunlight to describe how accomplished women can feel stuck when the path forward in their business becomes unclear. Lack of clarity often leads them to wait in ways that look like productivity but is actually inaction. She argues that waiting for clarity, the right time, or readiness is still a choice and often costs momentum, attracts misaligned clients, and widens the gap between current...