Episode #39 I Beer’s Next Big Competitor May Not Be Beer

<p><b>Episode #39 — Beer’s next big competitor may not be beer</b></p><p><i>The opportunity isn’t just more beer drinkers. It’s more reasons to drink beer.</i></p><p>What if the biggest opportunity for beer isn’t taking share from another beer — but competing with everything else we drink?</p><p>Dan Kopman of the World Brewing Alliance joins Brent Atthill to explore why non-alcoholic beer could open entirely new occasions for the category — from choosing a beer instead of a soft drink at a party to reaching for one after a run.</p><p>They discuss changing demographics, affordability, the rise of non-alcoholic beer, and why brewers increasingly find themselves competing not only with wine and spirits, but with the wider beverage category.</p><p>Dan also explains why he believes non-alcoholic beer could reach <b>100 million hectolitres globally</b> — and why its growth may only be starting to accelerate.</p><p>Plus, Brent and Danielle share the latest market update and ask: if brewers are looking at the soft drinks market, what happens when soft drinks start looking back?</p><p>Tune in to <b>Pursuing the Perfect Pint</b> on Apple Podcasts, YouTube and Spotify.</p>