← Raj Shamani's Figuring Out20 Aug · 1 h 15 min
How Bentley Builds Fast & Luxury Cars For The Ultra Rich | CEO Frank Walliser | FO551 Raj Shamani
<p>Get your hand-picked playbook here: <a href="https://www.figuringout.co/pdf/fo-551" target="_blank" rel="noopener noreferer">https://www.figuringout.co/pdf/fo-551</a></p><p><br></p><p><br></p><p>Guest Suggestion Form: </p><p><a href="https://forms.gle/bnaeY3FpoFU9ZjA47">https://forms.gle/bnaeY3FpoFU9ZjA47</a></p><p><br></p><p><br></p><p>Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. </p><p><br></p><p><br></p><p>Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.</p><p><br></p><p><br></p><p><br></p><p>(00:00) - Intro<br>(02:43) - Why Does Car Design Still Start With Pencil Sketches, Not AI?<br>(04:31) - Why Is Every Car First Built as a Clay Model?<br>(07:10) - How Do Aerodynamics & Wind Tunnels Make a Car Fast?<br>(09:37) - What Makes a Car Fast: Top Speed vs. Lap Time<br>(11:17) - Breaking the Nürburgring Record With the Porsche 918 Hybrid<br>(18:35) - Why Do Bentley & Porsche Share Platforms but Feel Different?<br>(21:47) - How Do the Accelerator, Engine & Torque Actually Work?<br>(25:24) - Do Electric Bentleys Feel Different to Drive?<br>(36:34) - Why Does Bentley Employ 5,000 People When Robots Could Do the Job?<br>(38:44) - Why Does Handcrafted Stitching & Polishing Still Beat Machines?<br>(40:32) - The Hidden Complexity Behind Bentley's Paint Process<br>(43:39) - How Do You Engineer the "Expensive Sound" of a Car Door?<br>(46:19) - The Art & Sourcing Behind Bentley's Wood Veneers<br>(51:48) - What Makes Bentley Impossible to Copy Without the Badge?<br>(54:28) - The Mindset of Ultra-Rich Buyers Around the World<br>(56:42) - Bentley's Marketing Strategy: Where Does It Spend Its Money?<br>(1:03:34) - The Secret Behind Bentley Employees' Extraordinary Pride<br>(1:08:39) - Why Did Priyanka Chopra Jonas Become Bentley's Global Ambassador?<br>(1:10:37) - The Personal Cost of Becoming Bentley's CEO<br>(1:12:13) - BTS<br>(1:14:31) - Outro</p><p></p><p>In today's episode, we sit down with Dr. Frank-Steffen Walliser Chairman & CEO of Bentley Motors for a fascinating deep dive into how the world's most luxurious
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