The Open House Strategy That Works Seven Days a Week with Lisa Archer | Ep 115

Lisa Archer has more than doubled production at Live Love Homes in under two years. A meaningful part of that growth runs through open houses. Not weekend opens hosted reluctantly, but a deliberate seven-day strategy that last year produced 32 sales where the buyer only came through an open house. She's on pace to at least double that number this year.

You'll learn how that strategy works - the seven-day cadence, why Monday through Friday beats the weekend for relocating buyers in high-growth markets, and how virtual opens cover the gaps. You'll learn how she captures contact information without printing a single piece of paper, why she pre-knocks the neighborhood before every open, and how one listing done right generates four or five clients on the same street.

Lisa also explains why most agents say open houses don't work, why she disagrees, how she uses them to close price conversations with sellers, and what she says at expired listing appointments when the answer to "how many open houses did you have?" is zero.

Lisa founded Live Love Homes in Charlotte, North Carolina, where she runs a local team of 10 agents, plus agents in expansion markets in Wilmington, Myrtle Beach, Charleston, Columbia, and Greenville - as well as in southern Mississippi. She's been building real estate teams and expansion markets since before most people knew what either one was, and she still teaches and trains on all kinds of topics.

Watch or listen for Lisa's insights into:

0:00 Intro and welcome

1:49 Grit as the must-have characteristic, and why the agents most likely to make it are the ones who've had to persevere through something before real estate

2:55 How to spot the new agent who's going to make it: coachability, what they've had to push through, and what it looks like when the path has always been straight up

7:10 How Live Love Homes started: banking career, her dad's KW office, the Red Book model, and the buyer's agent who has been with her for 18 years

14:36 What more than doubling production in under two years actually looks like: the Place partnership and P&L accountability that changed the business

18:15 Why the team model keeps winning: agents who ask "why would I want to do it on my own?" and the failure rate teams solve for

22:10 What 15 years of market expansion teaches you: lead with revenue, lead with someone willing to do the work, and why sphere-first is the only safe starting point