Why This Real Estate Team Hired a Chef for Lead Generation with Cindi Featherston-Shields | Ep 108

A full-time chef.

A margarita machine.

Live bands.

Charcuterie boxes.

Golf trips.

A consignment shop.

An animal welfare nonprofit.

Are any of these on your list of real estate team lead generation tactics? Probably not.

Who are they a fit for? Someone who’s delivering “what’s needed in our area.” Someone who’s in production because “leadership without proximity loses power.” Someone who’s invested in growing community.

Yes, Cindi Featherston-Shields explains how she runs a daily accountability call with her team, who fits her agent avatar, which staff positions provide agent leverage, and why she’s positioned for 2.5x growth of her 41-agent team.

But throughout this conversation, she also exemplifies community as strategy and heart as differentiator.

Watch or listen for Cindi’s insights into: