Build a Business Growth Strategy That Stands Out

Michael Barbarita learned one of his most important business lessons by experiencing both sides of entrepreneurship: building successful companies and watching another fail. The difference came down to his business growth strategy . When he stopped copying competitors and started solving customer problems differently, his businesses grew. When he followed what everyone else was doing, the results changed dramatically.

In this episode of Real Money Talks, Michael joins Loral Langemeier to share the business growth strategy he now uses to help small business owners improve revenue, cash flow, conversions, and ultimately the value of their companies. He breaks down his four-part conversion formula; captivate, fascinate, educate, and offer, and explains the five elements that can make an offer more compelling.

If you’re trying to increase sales, improve cash flow, or differentiate yourself in a crowded market, this business growth strategy offers practical ways to rethink what you're doing and focus on the activities that actually move your business forward.

Loral's Takeaways:

Michael Barbarita's Journey in Financial Services (00:00)Success in the Ski and Frozen Cookie Dough Businesses (02:56)Conversion Models and Compelling Offers (06:39)Challenges in Implementing Business Strategies (14:20)I Hope So Marketing vs. Compelling Marketing (18:42)Fractional CFO Services and Long-Term Client Relationships (21:03)Financial Management and Cash Flow Improvement (22:36)Diagnostic Assessment and Free Resources (24:14)

Meet Michael Barbarita

Michael J. Barbarita Jr. is an accomplished entrepreneur, award-winning public speaker, and co-author with over 40 years of success across retail, manufacturing, and service companies. After launching his career as a financial analyst, Barbarita led the retail chain Ski Town USA from $2.5 to $8 Million in annual revenue in less than five years, before launching Next Step CFO in 2007 to provide business owners with more time freedom and more consistent profits through implementation of financial and business strategies that their competition isn’t doing!

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Meet Loral Langemeier:

Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.

Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.