From Sleeping in His Car to Building a 7-Figure Company ft Esteban Andrade EP 30

In this episode of Real Talk with REsimpli, Don Carlson and Chenay Jordan sit down with Esteban Andrade, co-founder of Remote Latinos and founder of Hesel Media, to discuss real estate marketing, remote hiring, AI, leadership, and what it takes to build a business that can scale.

Esteban shares his journey from moving from Colombia to Canada as a teenager and learning English through video games to sleeping in his car, driving Uber, and eventually building successful companies that help entrepreneurs generate leads and hire high-performing remote professionals.

The conversation explores how real estate investors should choose between Google and Facebook advertising, why generic “cash offer” messaging is becoming less effective, and how targeting a seller’s specific situation can help investors stand out in competitive markets.

Esteban also explains why business owners should stop treating every remote hire as a general virtual assistant. Instead, investors should hire specialists for roles such as lead management, appointment setting, acquisitions, executive assistance, and client success—and give those professionals the AI tools they need to produce better results.

You’ll learn:

• When real estate investors should use Google Ads versus Facebook Ads• Why seller awareness affects lead quality and conversion time• How to create marketing offers that stand out from other investors• Why specialized remote professionals outperform generalist VAs• How AI can amplify employees instead of simply replacing them• The most in-demand remote roles for real estate investing businesses• How scorecards, KPIs, and performance improvement plans strengthen teams• Which leadership hires can unlock the next stage of business growth

REsimpli is an intuitive, all-in-one real estate software built for real estate investors that require little to no customization, so you can have your CRM up and running in minutes. REsimpli empowers your business with real-time data, allowing you to close on more deals while worrying less. Benefit from Calling, Texting, List Stacking, Driving 4 Dollars, and more all built within REsimpli.

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