How to Build a Personal Brand AI Will Notice (and Humans Will Remember)

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

What happens when people stop Googling and start asking ChatGPT instead?

In this week’s episode of The Optimization Toolbox, I sat down with AI trainer and personal branding queen Princess Paula to explore exactly that. We covered what it takes to stand out in today’s AI-driven world—where showing up online isn’t just about being searchable, it’s about being findable by both people and platforms.

Whether you’re an ADHD entrepreneur, solopreneur, or creative professional trying to figure out how to get noticed, this conversation is your guide.

In this episode/blog, we cover:

* Why traditional SEO is dying and AEO (Answer Engine Optimization) is the future

* How AI tools like ChatGPT "find" people and why conversational content matters

* Real-life tips to get your name (literally!) to show up in AI searches

* Why your Google Business Profile and social media matter more than your website

* How to build a memorable personal brand using color, props, and even your name tag

* The origin story behind "Princess Paula" and "Red Thread Studios"

* Jenna's daily LinkedIn posting strategy & content capture tips