The Future of Online Business: What's Changing in 2026 (and How to Stay Ahead) w/ Cathy Olson of Funnel Gorgeous

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The online business world is shifting faster than most entrepreneurs realize.

In my latest podcast episode, I sat down with Cathy Olson—co-founder of Funnel Gorgeous and FG Funnels—to talk about what’s really happening in 2026. Full transparency: I’ve been learning from Cathy and her business partner Julie for years. In 2021, I became sales funnel certified through their program, FG Society, and their teachings completely transformed how I think about offers, messaging, and strategy. So this conversation was both an honor and a bit surreal—getting to interview someone who’s taught me so much.

Cathy has been in the trenches for over 15 years, teaching design, copy, and marketing strategy. She’s a total expert in this space and has built a multi-million dollar business helping entrepreneurs create profitable funnels and courses. And she’s not sugarcoating what’s ahead.

If you’ve been feeling like the ground is shifting under your feet, you’re not alone. Here’s what we covered—and what you need to know to stay relevant.

BEFORE I FORGET

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AI Isn’t the Enemy. Resistance Is.

One of the first things Cathy said that caught me off guard: “Why are we so scared about AI doing our job? Isn’t that kind of a good thing?”

Most of us panic when we think about AI replacing what we do. But Cathy flipped the script. If AI can handle the tedious, repetitive parts of your work—editing, drafting, research—doesn’t that free you up to do the higher-level thinking that actually moves the needle?

The shift happening right now isn’t about AI replacing you. It’s about AI replacing the parts of your job you probably don’t want to do anyway.

The question is: Are you ready to move up the ladder?