#164 - How to Stay Human in an AI World • Samantha Calderón

In this episode of Referrals Done Right, Scott Grates sits down with marketing strategist Samantha Calderón to talk about simplifying marketing for solopreneurs. Samantha shares why trying to be everywhere can quickly become overwhelming. Instead, she encourages entrepreneurs to understand their ideal audience and focus on the marketing activities that actually work. Scott and Samantha also explore content creation, relationship building, and the changing role of AI in marketing. Samantha sh...