#163 - Your Reputation Precedes You

In this solo episode of Referrals Done Right, Scott explores the difference between your personal brand and your reputation. Your brand is what you tell the world about yourself. Your reputation is what people say about you when you are not in the room. When it comes to earning referrals, that distinction matters. Scott explains why a referral is more than a lead. It is a transfer of trust from one person to another. He shares how small actions like keeping promises and making introductions ...