LEGO’s Smart Brick: Revolution or Gimmick? (w/ BAUFman Bricks)

Ben Jammin returns (very much alive), and we’re joined by Brent Boffman of Boffman Bricks to talk all things LEGO and Star Wars. We break down LEGO’s new Smart Brick system—how it works, why launching it with Star Wars might be a mistake, and whether it’s a genuine innovation or an overpriced gimmick. Along the way, we hit LEGO Pokémon, soaring set prices, the “Star Wars tax,” and why fan-built MOCs often outshine official releases. We also touch on the Star Wars leadership shakeup and ask th...