Valentina Coin, Via Technology (Part Two)

In Part Two of this conversation on Remarkable Regional Business, Caleb Maxwell continues the discussion with Valentina Coin from Via Technology. The conversation shifts from what Via Technology does to how Val got here, where her thinking came from, and what she has learned building a business alongside her husband from the ground up.

Val traces her journey from working in her aunt's villa in Italy at fourteen, through managing a group of hospitality venues on the Sunshine Coast, into a software startup building platforms for the disability industry, and finally into the advisory business she runs today. Along the way she shares the concept that changed how she thinks about growth, creativity and building anything worth building.

The conversation also goes deep into change management, why nobody wants to buy it, why everyone needs it, and how Val delivers it without her clients even realising it is happening.

Topics Covered

/ How Val built the knowledge and experience behind Via Technology

The journey from hospitality in Italy to software startups in Australia and what each chapter contributed.

/ Working in business with your life partner

What Val and her husband learned the hard way and why getting those lessons early was a gift.

/ The concept of liminal spaces and why boredom is a business tool

How creating emptiness and slowing down is often the fastest way to find clarity and speed up growth.

/ Change management in disguise

Why resistance to change is human nature, how to work with it rather than against it, and why co-creating solutions with the people who have to live them makes all the difference.