Jacqui Naunton, White Deer Graphic Design (Part One)

Remarkable Regional Business – Episode 47 (Part One)

Guest: Jacqui Naunton

Business Name: White Deer Graphic Design

Website: https://whitedeer.com.au/

She sold a course she hadn't written yet, from a family holiday in Tasmania, to 55 people she'd never met. And that was just the beginning.

In Part One of this conversation on Remarkable Regional Business, Caleb Maxwell sits down with Jacqui Naunton, owner and founder of White Deer, a design studio based in Bendigo that is serving clients all over the world. But this is not a traditional graphic design story. Six years ago Jacqui flipped her business model entirely and started teaching business owners how to do their own design, because she could see that Canva was changing everything and most people were using it wrong.

What followed was a business that now operates across multiple income streams, reaches global audiences across YouTube, Instagram, Facebook and podcast, and allows Jacqui to work only a couple of hours a day while being mostly at home with her growing family.

Topics Covered

/ What White Deer actually is

A graphic design business with three distinct offerings, done for you design, an online course, and a membership, and why the combination of all three is what makes it work.

/ Why Jacqui started teaching design to business owners

How a suggestion from a business coach turned into a business model, why she initially thought it was career suicide, and why she did it anyway.