EP 84: Building Sustained Giving Through Human Connection and Technology with Chris Larson

In this episode of The Responsive Lab, Carly and Scott sit down with Chris Larson, President & CEO at Ligonier Ministries. Chris has been with Ligonier since 2004, directing all strategic outreach initiatives and overseeing daily ministry operations through significant growth and leadership transitions.

You'll hear about:

* Why monthly sustainers became the backbone of Ligonier's 55-year mission

* How to create "beautiful reciprocity" where donors benefit from the org they support

* Balancing investment in younger donors while honoring longtime supporters

* Using AI and technology as force multipliers for human relationship building

* How to navigate the K-shaped economy without compromising donor relationships

* Why fundraising conversations should focus on alignment rather than guilt

Links from the episode:

* Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrislarson73/

* Learn more about Ligonier Ministries: https://www.ligonier.org/

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