Shoulder Season Is Coming: Getting Your Teams Aligned Before It Costs You More

<p>Shoulder season demand is softer. Occupancy starts slipping. And the instinct is often simple: lower the price.</p><p><br></p><p><br></p><p>But pricing is only one part of the equation.In this <strong>RevLabs x RSU Masterclass</strong>, <strong>Kyle Driskell</strong> is joined by <strong>Jay Whiteley</strong>, VP of Revenue &amp; Commercial at VueStay Vacations by Casago, and <strong>Uvika Wahi</strong>, Editor at RSU by PriceLabs, to unpack what actually drives shoulder season performance.</p><p><br></p><p>They discuss why today’s shoulder-season traveler looks different, how revenue, marketing, distribution, and operations need to work together, and why seemingly smart decisions can hurt profitability when teams make them in isolation.</p><p><br></p><p><br></p><p>You’ll learn:</p><p>✔ What to review immediately after peak season</p><p>✔ Why “price is the output, not the input”</p><p>✔ How discounts, OTA promotions, fees, and marketing can accidentally stack against you</p><p>✔ How to communicate performance and strategy before owners start shopping around</p><p><br></p><p><br></p><p>If your shoulder season strategy begins and ends with lowering rates, this conversation will give you a much bigger playbook.</p><p><br></p><p>To learn more, visit https://www.pricelabs.co</p><p><br></p><p>Thinking of giving it a try?Sign up for a free 30-day trial period at https://pricelabs.co/users/sign_up</p><p><br></p><p>Check out our reviews on Capterra - https://www.capterra.com/p/158348/PriceLabs/</p>